In this Amazon #1 Bestseller and Sydney Design Award winning book, you will learn more about Brand Archetypes than ever before. Similar to how people have personalities, the power in building a brand with personality lies in the unconscious connection a brand can have with it’s audience.
In Brand Magic – how to build a brand with personality, Brand Strategist and author, Debbie O’Connor not only looks at the 12 personality archetypes that we all subconsciously already know and understand, but she hones in even deeper into the additional 6 family members in each group. Each chapter has been designed with the brand archetype attributes in mind, giving the reader an insight into how personality through the use of design, colour and font choice can be obtained. Taking the concept of the Brand Archetype even further, Debbie looks at the 5 senses and how you can create a truly immersive brand experience.
The Magic in this book...
For every hard copy book sold we will donate $2 to the Good Work Foundation.
Author DebbieO grew up in South Africa. Her beautiful home town of White River is nestled on the border of the world famous Kruger National Park, and is a very rural area away from cities.
Within the community is an organisation that is literally changing lives. The Good Work Foundation is reimagining education. Of 100 children that start school in South Africa, approximately 60 will reach their final year, 37 will graduate, and only 12 will access university. Almost none will be adequately equipped to participate in the fourth industrial revolution. GWF are on a mission to change this and so are we.
For every books sold we will donate $2 to the Good Work Foundation.
Help us, help them change lives one child at a time.
This book is full of content to efficiently and effectively build a brand with personality. With that in mind, any brand strategists and creatives in branding will be able to use this book daily in your resources tool kit. For business owners and entrepreneurs who want to know more about branding than simply a logo, this book is for you:
• brand strategists • graphic designers • copywriters • marketers • social media managers
• business owners • entrepreneurs • brand managers • marketing managers • branding students
Hi, I am DebbieO – brand strategist by profession and graphic designer by trade. I’m an author, presenter and active entrepreneur. I’m also the Founder and Creative Director of multi award winning studio White River Design (WRD), the creator of online branding program Brand Magic® Masterclass and the Brand Personalities system. I’m the branding expert on the Bizversity Build My Brand 12 part series and the Founder of Brand Magic® Pty Ltd, which licenses the Brand Personalities system to other creatives who work in branding. I also founded The Creative Fringe, Western Sydney’s most inspiring co-working space.
With a Bachelor of Fine Arts degree, majoring in graphic design and photography from Stellenbosch University in South Africa, my passion has always been in branding. With design experience that covers three continents, I bring a diverse range of skills to my clients.
I get a kick out of empowering my clients through their branding and watching them grow their businesses. Now it’s time to share my knowledge with the world to help more people achieve their branding goals.
