Brand Magic Bundle

In Brand Magic – how to build a brand with personality, Brand Strategist and author, Debbie O’Connor not only looks at the 12 personality archetypes that we all subconsciously already know and understand, but she hones in even deeper into the additional 6 family members in each group. Each chapter has been designed with the brand archetype attributes in mind, giving the reader an insight into how personality through the use of design, colour and font choice can be obtained. Taking the concept of the Brand Archetype even further, Debbie looks at the 5 senses and how you can create a truly immersive brand experience.

The Magic in this book...

• Branding explained in easy to grasp terms.
• Learn about all 12 of the brand archetypes as defined by Carl Jung
• Discover the additional 6 family members to give more nuances to your brand’s personality
• Visual chapters bring each personality to life
• Learn to use the 5 senses to create a brand experience
• Understand how you can implement psychology based brand strategies that won’t cost you a fortune.

For every hard copy book sold we will donate $2 to the Good Work Foundation.