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Take the Brand Personality Test 

Take the brand personality test

Buy the 
Brand Magic Book

brand magic brand archetypes book

Brand Archetypes Academy

brand archetype academy

Brand Magic 

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What's Brand Magic all about? 

We license our psychology-based strategy with other creatives
The most loved brands use archetypes as a strategy. We want ALL brand strategists, graphic designers, copy writers, photographers and marketers to use them so that we can rid the world of bland brands! Whether you already know about Archetypes but don't have a tool to effectively used them, or you are new to this topic and need our Brand Archetype Academy, we have a solution for you.
I'm keen to find out more


If you had a thriving business with raving fans as clients, who valued what you do and how you can help their business?
What if your clients had so much confidence and clarity in their branding that they didn’t go off on tangents? And that this focus meant you could get on with what you do best and give them a bang-on brand that would make their business take off?

What if there was a psychology-based framework that
would give you credibility and inspire your customers to
discover their brand’s unique personality? Better yet, what if this system could transform your entire service offering?
You heard it. A system based on psychology that will
engage and educate your client, while enabling you to
create purposeful brands that truly connect and resonate
with their audience. Priceless right?


About the Brand Personalities test

As creatives we know that branding is more than a logo. It’s a connection, a psychological link between a business and it’s consumer. It’s about messaging and reputation.

It’s a personality.
A business with its own personality.
A brand personality.

It is also hard to articulate this when there is no clear, easy to follow strategy or framework to guide that client to a successful outcome.
Until now.
Now your clients can take the Brand Personalities Test directly on YOUR website! You get their data. You get their results. You get to convert them to a regular customer and build a brand with personality for them. 
The best part? It's FREE!
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Take the Brand Personalities Test

Discover your brands personality by taking our online test and unlock:
  • what brand voice to use when communicating
  • the style of imagery that will enhance your brand
  • the colours and fonts you use
  • the brand experience you're creating
  • how to incorporate the 5 senses
  • meet the additional 6 family members
  • ...and so much more
Discover your Brand Personality

Brand Archetype Academy

Brand Archetype Academy is the most indepth training on brand archetypes. Over 30 days we:
- learn about 84 archetypes
- examples of both business and personal brands
- how to infused the 5 senses into brand experiences
- brand culture developed from your archetype
- archetypal consumers
- 5 group coaching sessions
Join the waitlist!
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the entertainer open book

Brand Magic

How to build a brand with personality 
In this Amazon #1 Best Seller and Design Award winning book, you will learn more about Brand Personalities than ever before.
  • Branding explained in easy to grasp terms

  • Learn about all 12 of the brand personalities

  • Discover the additional 6 family members to give more nuances to your brand personalities

  • Visual chapters bring each personality to life

  • Learn to use the 5 senses to create a brand experience

  • Understand how you can implement brand strategies that won't cost you a fortune.

Each chapter has been designed with the personality attributes in mind, giving the reader an insight into how personality through the use of design, colour and font choice can be obtained.
Grab your copy